On-page and Off-Page SEO

On-Page SEO and Off-Page SEO? What is the difference? New Strategies- 2020[Updated]

The difference between On-page SEO and Off-page SEO

SEO has been around for a while now. Unless you are living under a rock, I am pretty sure you must have heard about SEO.  So today we are going to learn On-Page and Off-page SEO

Every digital marketing enthusiast has come across this term at least once in their lifetime. 

Although you have knowledge about SEO but do you know how to implement it in your daily business? Well execution is key here.

Don’t worry here at Digiwiz blogs we make sure that our readers not only understand the concepts but also know the ways to implement the same.

If you like this check out our other posts:

What is On-Page SEO?

On-page SEO is on site techniques that you can apply in order to improve your page ranking as well as to ensure that your webpage will rank on SERP’s. Along with the content, technical aspects are also important in order to attract more relevant traffic to your webpage. It also improves the quality of traffic, therefore it is important to optimise your webpage.

For instance, There are various technical aspects for on-page SEO

1. Keywords

Although it seems pretty straight forward still keyword selection is one of the most underlying challenges in SEO. 

It is a cornerstone strategy for every business but not everyone can leverage the benefit of simple yet powerful strategy of keyword optimization. 

It is important to select right set of keywords that are appropriate for your audience. The focus has now shifted to “long tail keywords”. The long-tail keyword phrases are 4-5 words in total length.

2. Meta Description

On-page and Off-Page SEO
Source: Google.com

Meta Description is a short summary that is visible below the URL of search engine results page. 

It should describe the content on that page and should summarise the topic. The users will skim through the headline and meta description in a few seconds and decide wether they want to read the content. 

Therefore it is important to have a powerful meta description. It should also contain relevant keywords for eg: “traffic” is an important keyword for my blog post therefore I made sure I include traffic in meta description. 

The description should be under 300 words to ensure that it is visible completely in the search results

3. Alt text

ALT text (alternative text) are HTML codes used to define the Image on your website. These tags provide better description of your image to crawlers while indexing your webpage. 

For Instance, 

<img src=”oragnictraffic.gif” alt=“Organic traffic”>

Ignore keyword stuffing while defining your image. Your description should be an accurate version of your image

4. Title Tag

A title tag is an HTML element that specifies the title of the webpage. It is displayed on SERP as clickable result title.

It is an opportunity to add relevant keywords and increase searchability of the web page. Title tag should be unique, descriptive and under 60 characters in length

5. SSL/HTTPS

On-page and Off-Page SEO

The security of the webpage is important than ever. The “S” in HTTPS stands for secure which means that the webpage is secure and all your private information is safe and protected. The lock symbol denotes the security factor

Google actually prefers sites that are SSL enabled. It makes the site more crawable and increases the chances visibility.

SSL (Secure Sockets Layer) is more important than ever as it increases trustworthiness, Security and Visibility of the website.

6. URL Structure

A URL structure is an important part of the webpage as it allows search engine to crawl page to page.  A structured URL makes navigation easy for the users and also tells them the path of the page. 

The URL’s should contain the keywords that reflect the page’s subject. Easy to understand URL not only increases the chances of clicks but also creates trustworthiness of the same

https://digiwizblogs.com/blog/     <—— This URL clearly indicates that it is directed towards blog page.

https://digiwizblogs.com/1234=?/ref=!  <—- This URL is not structured and hence it is difficult to         understand its path

7. Internal Linking

Internal linking makes it easy for the users to navigate to different pages as well as helps the crawlers to index your page. We usually tend to see that the blogs linked internally, which also helps in higher clicks. They are usually linked as recommendation blogs.

Every page on your site should have links which will redirect them to either their subcategory or Home page.

8. Page Performance

The performance of page is an important factor considered while optimising your search engine.

The load time of your page should be lesser than the average . If your website takes long time to load, chances are that the users may get frustrated and leave the webpage thus increasing the bounce rate of your website

Also such websites don’t load properly on the mobile which will intern lower the rank in SERP’s. Therefore it is recommended to use compressed image size as reduced redirects will also do the trick. You should consider improving the mobile responsiveness of your website as majority of the people use mobile phones to browse.

What is Off-page SEO?

We can control On-page SEO, but it is difficult to control Off-page SEO. Off-page SEO means the backlinks from another websites.

It denotes to any action taken outside the website to create links that redirect to our own website.

E.g: You ask someone to link your website.

This creates backlinks. These links are important because Google considers many off-page factors while deciding the page rank of the websites. 

Factors study show that off-site SEO-related factors likely carry more than 50% of the ranking factor weight.

Off-Page SEO Factors 

1. Backlinks

The quality and number of backlinks you have of your website plays an important role for Off-page SEO

For instance, the more sites link to your page the more Domain Authority you get. It is like being invited to lot of parties which increases your popularity in your social group

The same way such websites are “party” that invites your website to link to their page. This in turn boosted your ranking

There are several organic ways to increase backlinks of your page. you can appear as a guest blogger or write a testimonial. Some people also create unique content or infographics which can be used on other websites. thus linking your page.

2. Domain Authority

Domain Authority is like a grade measured on a scale of 1-100.  It is a number given to your webpage by search engine depending on the number of backlinks, including how long you have had your domain, history of your domain etc.

Domains with higher Authority are preferred by search engines while displaying the results. The domains with lower authority usually land at the bottom of the search results page.

It is always better to ensure that you are following SEO best practises. <link>

3. Social Promotions

While page ranks are not linked to social media sites but they prove to be an important source for creating organic traffic and also help in link shares

Content shared on Google+ is also indexed immediately

On-page and Off-page SEO normally work together to improve search rankings. Therefore it is important to optimise it in order to boost traffic and improve page rank

The main concern for On-page SEO is content, Quality and technical aspects. For Off-page SEO it is important to generate backlinks and gain domain Authority

So which of these tricks are you going to use? 

Which strategy works best for you?

Did I miss out on any of the important points? Let me know in the comment section below

Or you can just say Hi!!

Anyways I am excited to hear from you guys!!

Must Read: Are You Choosing The Right Bidding Strategies To Reach Your Advertising Goals ?

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